I’d always intuitively diregarded retail as an option. And many years into owning my sw company I wondered how people succeed as a newbie in Retail. The overhead is postively frightening. And if you’re trying to learn the biz and gradually improve as you go along (as I did with my Micro ISV software company), you’ll run out of money before you get good.

Now I see me intuition was spot on, and it illustrates how difficult retail must be if they all charge for shelf space, etc. (I’m assuming that if it were possible to charge less and succeed, they’d have competitors.)