Comments on: Microsoft AdCenter vs Google AdWords http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/ Successful software requires more than just good programming. Sun, 06 Jul 2008 05:40:28 +0000 http://wordpress.org/?v=MU By: Andy Brice http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-3290 Andy Brice Tue, 11 Sep 2007 16:20:29 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-3290 Colin, Not really. Last month I got <5% as many conversion through adcentre as adwords. They were 30% cheaper per conversion, but for that few its hardly worth the effort. Note I don't have as many phrases in adcentre. It was just too painful to add as many as I have in adwords, but I did add the main earners. Colin,

Not really.

Last month I got <5% as many conversion through adcentre as adwords. They were 30% cheaper per conversion, but for that few its hardly worth the effort.

Note I don’t have as many phrases in adcentre. It was just too painful to add as many as I have in adwords, but I did add the main earners.

]]> By: Colin Joyce http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-3288 Colin Joyce Tue, 11 Sep 2007 15:01:12 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-3288 Any update to how adcenter is working for you? We have a client that is itching to do more than adwords, and I keep telling them there's no real alternative... has it gotten better? Any update to how adcenter is working for you? We have a client that is itching to do more than adwords, and I keep telling them there’s no real alternative… has it gotten better?

]]> By: Andy Brice http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-414 Andy Brice Thu, 31 May 2007 15:31:17 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-414 I should also mention that the conversion stats are highly suspect. One of my kewords has had 8 clicks and AdCentre claims 9 conversions. My cookie tracking shows otherwise. I should also mention that the conversion stats are highly suspect. One of my kewords has had 8 clicks and AdCentre claims 9 conversions. My cookie tracking shows otherwise.

]]> By: Nick Hebb http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-337 Nick Hebb Mon, 28 May 2007 00:11:40 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-337 Did you download the Excel template? Also, I just noticed that they have a bulk edit feature that allows you to set negative keywords and apply to all your phrases. As for the FF password thingy, websites can instruct the browser not to save the password info as an added security measure. My bank's website does this. The add-on lets you override the website's instructions and save the password in FF's password registry anyway. Yet another reason I love FireFox. Did you download the Excel template? Also, I just noticed that they have a bulk edit feature that allows you to set negative keywords and apply to all your phrases.

As for the FF password thingy, websites can instruct the browser not to save the password info as an added security measure. My bank’s website does this. The add-on lets you override the website’s instructions and save the password in FF’s password registry anyway. Yet another reason I love FireFox.

]]> By: Andy Brice http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-333 Andy Brice Sun, 27 May 2007 22:23:34 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-333 Nick, I had a quick play with the Excel import, but couldn't get it to work. FF has a built-in option to remember passwords. In my experience it works on pretty much every site except AdCenter. I sometimes wonder if MS deliberately sets up their sites to try to break FF. :0( I saw on the AISIP forum that AdCenter might start using criteria other than key phrases to display ads. That might increase the pitiful impressions while decreasing the conversion rate - which would probably be worse for us. Nick,

I had a quick play with the Excel import, but couldn’t get it to work.

FF has a built-in option to remember passwords. In my experience it works on pretty much every site except AdCenter. I sometimes wonder if MS deliberately sets up their sites to try to break FF. :0(

I saw on the AISIP forum that AdCenter might start using criteria other than key phrases to display ads. That might increase the pitiful impressions while decreasing the conversion rate - which would probably be worse for us.

]]> By: Nick Hebb http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-332 Nick Hebb Sun, 27 May 2007 22:07:00 +0000 http://successfulsoftware.net/2007/05/27/microsoft-adcenter-vs-google-adwords/#comment-332 Good article, Andy. I just started looking at my AdCenter campaign again too. Two quick ideas: - For the keywords, it allows you to import an Excel files, so adding per-phrase negative keywords can be done quickly with cell formulas (assuming you have a copy of Excel). - Also, there is a FireFox add-in "Always Remember Password" that lets you save the passwords for sites like this: http://roachfiend.com/archives/2005/03/03/always-remember-password/ The biggest problem with AdCenter, though, is the low number of impressions. You just can't get around that. Good article, Andy. I just started looking at my AdCenter campaign again too. Two quick ideas:

- For the keywords, it allows you to import an Excel files, so adding per-phrase negative keywords can be done quickly with cell formulas (assuming you have a copy of Excel).

- Also, there is a FireFox add-in “Always Remember Password” that lets you save the passwords for sites like this:
http://roachfiend.com/archives/2005/03/03/always-remember-password/

The biggest problem with AdCenter, though, is the low number of impressions. You just can’t get around that.

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