Comments on: Creative marketing http://successfulsoftware.net/2007/09/21/creative-marketing/ Successful software requires more than just good programming. Fri, 10 Feb 2012 18:35:20 +0000 hourly 1 http://wordpress.com/ By: Wouter Dhondt http://successfulsoftware.net/2007/09/21/creative-marketing/#comment-3514 Sat, 22 Sep 2007 16:25:08 +0000 http://successfulsoftware.net/2007/09/21/creative-marketing/#comment-3514 Brilliant. I love the fact that Chuck Norris does not blend.

]]> By: twocents http://successfulsoftware.net/2007/09/21/creative-marketing/#comment-3488 Fri, 21 Sep 2007 15:44:51 +0000 http://successfulsoftware.net/2007/09/21/creative-marketing/#comment-3488 Two images vs a video.

Each image is 1,000 words. A video… (30 images per second) x (number of seconds). A bit of a cheat but it’s a good point you’re making.

For years the commercials on radios moved from factual-oriented info to comedic-entertainment – some becoming classics. The Geico commercials are a great example of video entertainment advertising that works. These commercials are often much better than the network/cable program one is watching…

]]>