Comments on: Google Adwords: improving your ads http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/ Successful software requires more than just good programming. Sun, 13 May 2012 08:40:11 +0000 hourly 1 http://wordpress.com/ By: 5 great ways to waste money in Google Adwords « Successful Software http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-13794 Wed, 10 Feb 2010 18:02:32 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-13794 [...] get any impressions at $0.10 per click I would try to either improve my quality score (e.g. improve my ads or delete keywords with low clickthrough rates) or find cheaper ‘long tail’ keywords to [...]

]]> By: Nick Hebb http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8082 Thu, 24 Jan 2008 05:07:51 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8082 To add to Andy’s, I’ve run ad variations where the Optimize option barely rotated them at all, so getting enough data to compare the variations was impossible unless Rotate was selected.

BTW, the UK / USA comparison was interesting. I have adgroups with similar behaviors.

]]> By: Andy Brice http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8026 Wed, 23 Jan 2008 10:30:35 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8026 >Is it really that black and white?

Given a choice between displaying a high CTR/low conversion ad (which makes the best profit for Google) and a low CTR/high conversion ad (which makes the best profit for you), I would guess that Google will choose the former. Why wouldn’t they?

Feel free to run a test and tell me if I am wrong.

]]> By: Magnus http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8025 Wed, 23 Jan 2008 10:24:12 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8025 Andy, thanks for a great post.

I agree with you on all aspects. But this paragraph got stuck:

“To ensure that all your ads get shown evenly select ‘Rotate: Show ads more evenly’ in your Adwords campaign settings. If you leave it at the default ‘ Optimize: Show better-performing ads more often’ Google will choose which ads show most often. Given a choice between showing the ads that make you most money and the ads which make Google most money, which do you think Google will choose?”

Is it really that black and white?
I mean, in the end, both Google and I want people to click my ads.
So isn’t a better performing ad good for both parties?

/Magnus

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