Comments on: Google Adwords: improving your ads http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/ Successful software requires more than just good programming. Sun, 06 Jul 2008 05:46:04 +0000 http://wordpress.org/?v=MU By: Nick Hebb http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8082 Nick Hebb Thu, 24 Jan 2008 05:07:51 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8082 To add to Andy's, I've run ad variations where the Optimize option barely rotated them at all, so getting enough data to compare the variations was impossible unless Rotate was selected. BTW, the UK / USA comparison was interesting. I have adgroups with similar behaviors. To add to Andy’s, I’ve run ad variations where the Optimize option barely rotated them at all, so getting enough data to compare the variations was impossible unless Rotate was selected.

BTW, the UK / USA comparison was interesting. I have adgroups with similar behaviors.

]]> By: Andy Brice http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8026 Andy Brice Wed, 23 Jan 2008 10:30:35 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8026 >Is it really that black and white? Given a choice between displaying a high CTR/low conversion ad (which makes the best profit for Google) and a low CTR/high conversion ad (which makes the best profit for you), I would guess that Google will choose the former. Why wouldn't they? Feel free to run a test and tell me if I am wrong. >Is it really that black and white?

Given a choice between displaying a high CTR/low conversion ad (which makes the best profit for Google) and a low CTR/high conversion ad (which makes the best profit for you), I would guess that Google will choose the former. Why wouldn’t they?

Feel free to run a test and tell me if I am wrong.

]]> By: Magnus http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8025 Magnus Wed, 23 Jan 2008 10:24:12 +0000 http://successfulsoftware.net/2008/01/21/google-adwords-improving-your-ads/#comment-8025 Andy, thanks for a great post. I agree with you on all aspects. But this paragraph got stuck: "To ensure that all your ads get shown evenly select ‘Rotate: Show ads more evenly’ in your Adwords campaign settings. If you leave it at the default ‘ Optimize: Show better-performing ads more often’ Google will choose which ads show most often. Given a choice between showing the ads that make you most money and the ads which make Google most money, which do you think Google will choose?" Is it really that black and white? I mean, in the end, both Google and I want people to click my ads. So isn't a better performing ad good for both parties? /Magnus Andy, thanks for a great post.

I agree with you on all aspects. But this paragraph got stuck:

“To ensure that all your ads get shown evenly select ‘Rotate: Show ads more evenly’ in your Adwords campaign settings. If you leave it at the default ‘ Optimize: Show better-performing ads more often’ Google will choose which ads show most often. Given a choice between showing the ads that make you most money and the ads which make Google most money, which do you think Google will choose?”

Is it really that black and white?
I mean, in the end, both Google and I want people to click my ads.
So isn’t a better performing ad good for both parties?

/Magnus

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