# Consulting testimonial: Schemax Calendar

Simon Shutter of Schemax Calendar was kind enough to send me this testimonial after I did a day of consulting for him:

I recently hired Andy Brice to review Schemax Calendar. To make the most of his time (and my money) I gave Andy a summary document of the product covering everything from technical architecture to marketing. We had two highly productive discussions via Skype and Andy provided an excellent report replete with helpful advice and insight. Throughout the experience, and despite an eight hour time difference, Andy was extremely professional. He was a great listener, constructive in his feedback, generous with his wisdom and clear with his recommendations.

Simon Shutter, Schemax Design

If you are part of a team that uses Microsoft Outlook I recommend you look at the schedule visualisation capabilities of Schemax Calendar.

# A mathematical digression (revisited)

I received two working programs that attempted to solve my ellipse problem. Both were creditable attempts, but neither of them were quite accurate enough for my requirements. One had small (but visible) gaps between the first and last circle and the other didn’t work well for small or large n. However they made me think that a heuristic approach might be workable.

I made a couple of attempts to work out the quartic equations I would have to solve to find the solution analytically. But my brain started to bleed.

After much thinking about it I coded a heuristic approach myself in a day (till 3am!). It works from n=1 to n=100 for variable a/b without noticeable gaps or overlaps for n>7. There is some slight overlapping at n=7 and a/b=1.5. But I can fudge that by changing a/b to 1.6!

The approach is:

1. use Ramunajan’s formula to work back to a reasonable starting value for b (semi-minor axis)
2. lay out the n circles
3. work out the gap/overlap between the first and last circle
4. if gap/overlap error acceptable, stop, otherwise go to 2

There is also a bit of extra fudging for small n.

I used the secant method to interpolate the values for steps 1,2 and 4. As the functions were all smooth and well-behaved this converged on accurate answers very rapidly (typically 5 or 6 iterations per calculation).

Despite the fact that it is doing 2 levels of iterative calculation, it is surprisingly fast. Even going for high accuracy it takes <1ms for n=50 and <2ms for n=100 on my Windows box. About double that on my old Mac mini. And I can easily cache results in memory for more speed.

You can download and play with the test harness binaries here, if you are so inclined:

Windows binaries (Windows XP or Vista)

Mac binaries (MacOSX 10.3.9 or later)

Both Windows and Mac versions are created from a single set of C++ using the Qt cross-platform toolkit. Note that the timer resolution is 1ms, so times <1ms show as 0ms.

So the next version of my table planner software will have oval tables. As always, there was something I hadn’t though of. I had to do a bit of extra work to calculate the normal to the ellipse circumference (which isn’t the same as the line that joins the ellipse centre and the circumference – as I had initially assumed).

Without calculating normals.

With calculated normals

The commercial value of this feature probably isn’t worth the time I have spent on it. But it will make some of my customers very happy and it was an interesting problem. Part of the reason I set up as a microISV was to do things that I find interesting.

Many thanks to everyone that contributed code or suggestions to the original post.

# “Think you can’t get a virus by visiting a web page? Think again!”

Are you just one click away from disaster? The following post on ASP forums woke me out of my complacency (reproduced with the author’s kind permission):

It happened to me today with FireFox 3.

While searching Google for some information on a movie I watched recently (wasting time, more or less), I clicked on a link that I thought was to IMDB. I only glanced at it in the Google search results before I clicked on it. As soon as the page loaded the browser closed, my desktop background was changed and some sort of fake scanner window showed up. Then I saw desktop icons appear. Then a BSOD, or so I thought.

It turns out it was a pretty common piece of malware called Smitfraud combined with a fake AV malware software called “AntiVirus XP 2008”. They kept asking me to register the software in order to clean the 2700+ virus that it found during its “scan”. The BSOD was a cleverly designed screen saver, I assume designed to make a user reboot without trying any real scanner software.

I can only assume I ran into a site exploiting some new QuickTime or Flash vulnerability. I definitely didn’t download and run anything from the website – I only clicked the link from Google.

If I could remember the site I would try to return to it in a VM with an anti-virus software enabled to see if it could catch it before bad things happened. I can only hope that my huge mistake of not turning my AV software’s resident scanner was the main thing that allowed the software to be installed.

I’ve since started using OpenDNS.org, set Acronis to do incremental updates twice a day, enabled Avast’s resident scanner and installed the Teatimer program from Spybot Search & Destroy. Oh, and I uninstalled Flash and QuickTime just in case (though I checked and I had the most recent versions of both!).

Mitchell Vincent, www.ksoftware.net

The responses included several suggestions to use the ‘Noscript’ add-on for FireFox. I have been trying it for a few days. It is slightly annoying to keep on having to OK scripts on trusted sites. But that seems a price worth paying. And don’t forget to do your back-ups.

# Unlock new customers?

Microsoft Adcenter helpfully sent me a link to lists of low cost keywords I could advertise on, categorised by sector, to “unlock new customers”. I had a quick look through the ‘sport and rec’ list. Here is a small sample (click to enlarge):

There are lots more where they came from. Microsoft say:

These keywords are actual terms recently used by your customers on Live and MSN Search Engines and are available at a low cost while very few other advertisers are bidding on them.

No kidding.

Did they do any QA on this list[1]? Exactly how many people are searching on “vn b m gn mbnmncbm xbc bcv 0 vfkmjirhtfnkj nb b x bmnx bv”? What has dogging (not work safe) or Hare Krishna got to do with rugby? Is it any wonder nobody is bidding on “duck porn”? Are there really that many people interested in pictures of nude female bodybuilders (apparently)?

Thanks Microsoft, but I’m really not sure they are the sort of new customers I want to unlock.

[1]There are some pretty unpleasant ones I didn’t include.

# Cookie tracking for profit and pleasure

It is great to make sales. But you really need to know where these sales are coming from to optimise your marketing. A simple and effective way to do this is through cookie tracking. The basic process is:

• A visitor arrives at a web page on your site.
• A script on your web page stores a small file (cookie) on their computer with some tracking details, e.g. the web page they came from, the date they arrived and the page they arrived at.
• As they navigate to other pages the Javascript on these pages recognises that the cookie already exists and doesn’t modify it.
• When (if) the visitor makes a purchase, the contents of the cookie are sent through to your payment provider.
• Your payment provider sends back the cookie data with all the other information about the sale.

From the referrer you can find out what your customer typed into a search engine to find you. For example if the referrer is:

You can infer that the purchaser found you by typing “backup software” into Google. This is incredibly useful information. Once you have amassed enough of it you can find out which keywords are most effective at selling your product. For example, whether “back-up software” makes more sales than “backup software” or “back-up programs”. This can be very helpful for fine-tuning your marketing message, SEO and PPC campaigns. You can also find out which websites purchasers are being referred from, and even how long purchasers take to make a sale after first arriving at your site.

You can get a lot of this information from Google Adwords conversion tracking. But you will only get data on sales through Adwords. I want data on all my sales. You can also get some of this information through Google Analytics. But you can only get the information in the form that Analytics wants you to have it and the price is allowing Google to see all this data as well. So I think it is well worth doing your own tracking, even if you are using Adwords conversion tracking and Analytics.

If you do use tracking cookies you will find that there is no cookie data for many transactions or the cookie data is unreliable. Reasons for this include:

2. The cookie has been pushed out of the cache by other cookies. Browsers only have a limited cookie cache, and your cookie might be pushed out of the cache by others long before any expiration date you set.
3. A different person is buying the software to the person who first arrived at your site.
4. A different computer or browser is used to buy the software to the one use to find the site.
5. The customer clicked a button in your desktop software (not a browser) to go to your site, so there is no referrer information.
6. A firewall or other software is blocking cookies.
7. The customer has disabled JavaScript in their browser.

So cookie tracking data is never going to be particularly reliable. My own data shows that about 30% of sales don’t return cookie data. But it is likely to be considerably worse for B2B sales due to the longer sales cycles and the increased likelihood of the buyer not be being the person who first found the product.

With these caveats in mind, I think it is worth the time to set up cookie tracking. It is pretty quick and easy to do. You can even use the free JavaScript published at www.webmarketingplus.co.uk. Note the conditions of use. Note also what an ugly language JavaScript is[1]. I recommend placing the JavaScript in a single file which you include in each page, so you only have a single place to make modifications, for example:

Sending the contents of the cookie to your payment provider is also quite straightforward. For example, for e-junkie I just use some JavaScript to extract the cookie contents and append:

to the end of the ‘Buy now’ button URL e-junkie gives you. The cookie data then comes back to me in the ‘custom:’ field of the e-junkie sale confirmation email (I believe all the major e-commerce providers support something similar). I then store the cookie data along with all the other sales data. I can use this data to generate various graphs and reports, including top-selling keywords and a graph of the time-taken to purchase. Unlike much of the data you get from Analytics this is data you can really use, e.g. for the top selling keywords:

• Write additional content pages based around these keywords to attract targeted traffic.

Knowing a bit about cookies can also help you as a consumer. A while back I was interested in buying a large VDU from Dell. I browsed around their site and found a good deal. I went back some time later to buy the monitor after I had bought a new PC, but the price had gone up considerably. On a hunch I deleted Dell’s cookie and refreshed the page. The price dropped back to the original price. I believe that Dell knew from a cookie that:

2. Had just purchased a new PC from Dell.

Consequently they expected me to be less price sensitive than a consumer shopping for just a VDU and upped the price. I can’t prove this. It is also possible (but unlikely) that they just happened to drop the price in the few seconds before I did a refresh. Anyway, try it next time you want to buy something expensive online. Note that it might be easier to use another browser (e.g. Opera or Safari) than to delete cookies. Let me know if you get a similar result.

[1] It has been said that JavaScript bears as much resemblance to Java as the Taj Mahal Indian restaurant bears to the Taj Mahal. And Java is hardly a ‘looker’.

# Virus Total

Virus Total is a free service that gives you aggregate results from 36 different malware scanners. Just browse to the file you want to check on your PC and click ‘Send file’. It will quickly return the results of all the scans, hash sizes and a list of Windows system calls that the software makes.

This is a great resource for checking software you are about to install doesn’t contain malware. It is also useful for checking that your own download files haven’t been tampered with and don’t trigger false positives. Note that some software protection systems have been known to trigger false positives from malware scanners.

Thanks to a poster on this BOS thread for bringing it to my attention.

# Amazon payments

Amazon have launched their Amazon payments ecommerce service. From a quick browse it looks quite similar to PayPal and GoogleCheckout in scope and pricing. It doesn’t say in the FAQ which currencies and countries are supported, so it may only be US dollars/USA at present. I already offer payment by PayPal, GoogleCheckout, 2Checkout and cheque, so I don’t feel any need to be an early adopter of Amazon. I will be keeping an eye on it though and a bit of extra competition for PayPal and Google is welcome.