Comments on: 100 ways to increase your software sales

By: Lynn Pierson

Lynn Pierson — Sat, 12 Feb 2011 05:12:14 +0000

Great List, and I can offer some more ideas that work. I've been selling software for 14 years, from shrink wrapped versions to SaaS and million dollar SaaS licenses. One of the best ways to market is to purchase a great list and offer a targeted webinar lead by a well-known expert or a free trial offer to the list members and direct them to a web site landing page that collects basic information and also lists a call-in number. When the leads come in, the best ones asking for a demo or making a call-in to your company should be funneled to your sales force. The rest should be put on an automated remarketing program in which your marketing team sends the leads white papers, testimonials, etc. on a periodic basis until the companies from the lessor leads grow in size or need. You can learn more on my blog: You can learn more on my blog: SoftwareSalesTips.com

By: william

william — Tue, 16 Mar 2010 05:57:14 +0000

This is truly a fantastic compilation of promotion info, disappointingly i have tried nearly all of these some with success but i was looking for some new ideas. I will definiatly bookmark this page to reflect on and share with my colleagues. It would be great to see this list in a voting system so we could see which of the promotion methods give the best general return across all product types and even how other people with the same software went at each of them.

anyway thanks again!

By: Tagz | "100 ways to increase your software sales in 2009 « Successful Software" | Comments

Sat, 16 May 2009 16:53:40 +0000

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By: Rafael Moscatel

Rafael Moscatel — Sat, 16 May 2009 16:23:17 +0000

Fantastic article, Andy. Although, my interpretation on this specific point was to not require an email address, but at least give the user an option to enter their contact information. If they like the software enough they’re going to buy it, and eventually you’ll get the customer’s info. Please keep these types of tips coming!

Thanks, Rafael

By: Andy Brice

Andy Brice — Thu, 07 May 2009 17:31:32 +0000

>I’m confused! To do or not to do

I did day in the notes “Some of the items are mutually exclusive”.

The answer is – it depends…

Requiring an email address makes more sense for some products (e.g. expensive enterprise products that requires customisation) than others (e.g. a $20 utility).

By: Ikhlaq

Ikhlaq — Thu, 07 May 2009 17:26:20 +0000

Increase your visitor->download rate:
#10. Reduce the number of barriers to downloading the trial (don’t require an email address).

Increase your download->sale rate:
#6. Require an email address to download your software

I’m confused! To do or not to do :D

By: Niheel

Niheel — Thu, 19 Mar 2009 02:13:06 +0000

Excellent tips, thanks for compiling and sharing them.

By: WalerySyschuk

WalerySyschuk — Fri, 06 Feb 2009 09:05:45 +0000

>>Simon: your site design is not perfect, IMHO. Fonts are very ugly.

+1. It’s very difficult to read such small font size, please make it bigger.

>>Ideally try them both and measure the results.

We make such experiment. After addition form the download have decreased on 4%, but we have get a lot of e-mails now.
I also guess it’s depend of kind of sofware – for business software it’s better to allow download afte filling form, but for entertaining soft and games I prefer to give direct download links.

By: Andy Brice

Andy Brice — Tue, 03 Feb 2009 14:36:48 +0000

>It seems these two tips contradict each other…

They do. As I said in the notes:

“Some of the items are mutually exclusive.”

>Which one should I trust?

Personally I prefer to reduce the barriers to downloading. But forcing them to supply an email could work for higher ticket items where more “selling” is required. Ideally try them both and measure the results.

By: WalerySyschuk

WalerySyschuk — Tue, 03 Feb 2009 14:21:46 +0000

>> Increase your visitor->download rate:
>> 10. Reduce the number of barriers to downloading the trial (don’t require an >>email address).

Increase your download->sale rate:
>>6. Require an email address to download your software and follow-up with >>marketing emails.

It seems these two tips contradict each other… Which one should I trust?