Comments on: Marketing your software through affiliates

By: Web Designers UK

Web Designers UK — Sat, 22 Jan 2011 14:58:21 +0000

i agree with zproject the more popular the software the better the results this is a fantasic post this is how articles should be wrote

By: zprotect

zprotect — Fri, 02 Jul 2010 12:31:29 +0000

Affiliates always like popular softwares, for some professional software, is there anyone interested in?

By: Mario

Mario — Fri, 14 May 2010 18:46:20 +0000

Hello Guys,

Here are my 2c as an Affiliate.

I KNOW it works, because I make good money with it.

I don’t only look for mass-market products with a proven track record, I might try out almost any product- it the product sells then I’ll devote more time and effort and grow a site(s) around it.

I might buy a product for myself, but only after I’ve had several sales and I want to dig deeper into the product/niche.

I don’t look for huge commissions, small commissions of products that sell regularly help stabilize my income, but of course larger commissions are always welcome ;-)

Running an affiliate program requires skills just like anything else, try hiring somebody fit for the job that knows what he/she’s doing and that will not only manage the existing affiliates and increase their individual sales through constant training and stimulation.

An affiliate manager will know where to recruit top affiliates and what policies the company should have with the program.

In all, give things a good try before saying it doesn’t work.

By: Bartosz

Bartosz — Thu, 11 Feb 2010 22:23:46 +0000

When I had free affiliate registrations on shareit I had plenty of orders made with stolen credit cards ;), I guess it works because:

1. Carders buys my software
2. They gets 20% commision fee
3. Refund is issued but those 20% stays in carder’s pocket ;)

By: Что нужно для организации продаж через аффилиат-партнеров? | Avangate Blog - Software Business Blog

Mon, 21 Sep 2009 09:29:53 +0000

[...] Многие продавцы софта задумываются над этим вопросом и, к сожалению, часто приходят к выводу, что “аффилиат-маркетинг не работает” или как в подобном случае говорит Джоэл Сполски – это “большая трата времени“. [...]

By: Professional association software

Professional association software — Tue, 01 Sep 2009 21:58:32 +0000

Affiliates are nice, although it does kind of stink giving up a large % of your profits. It’s still better than not having any additional revenue though.
-Jack

By: Gustav

Gustav — Sat, 29 Aug 2009 19:46:06 +0000

Marketing using affiliates works but, in my case at Regnow i have more of 500 relationships with affiliates but only one or two of them generates sales. But i’am not happy with his extended download service..

By: Selling through Affiliates Best Practices. Part One – Affiliates Info Page | Avangate Blog - Software Business Blog

Wed, 24 Jun 2009 16:08:07 +0000

[...] Welcome to the Avangate Blog, the place to hang out if you have a software business.Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading!Lots of software vendors ask themselves this question and, unfortunately, I’ve seen cases when the conclusion they reach is that “affiliate marketing doesn’t work” or as Joel Spolsky says, in his case, it’s “ a big waste of time“. [...]

By: Niheel

Niheel — Thu, 19 Mar 2009 02:11:39 +0000

You can still use affiliate marketing principles without having to deal with outside affiliate marketers. Offer good discounts, monetary rewards, product access and training to your current customer base for referring or introducing your product to someone they know. The principle is same and your dealing with people that know and like your product. You may never know, one of them might have access to a huge audience.

By: Cristian Dorobantescu

Cristian Dorobantescu — Tue, 03 Feb 2009 13:41:35 +0000

Well, as Avangate was mentioned twice (once in the article and once in the comments) I will add my feedback – it’s not really impartial because I’m the Avangate Affiliate Manager.

Yes, affiliate marketing doesn’t work for everybody – especially if you sell B2B software (which is harder to sell with affiliate marketing – I think this is Joel’s case) or if product is not well known.

But affiliate marketing works for some. Think that you would have to bring all your potential buyers to your site: let’s say 1 million potential customers. Do you think that your site will be able to appear in all the searches of your potential customers? The answer should be: no…

Because they might be French and search for information on their local portals. A French affiliate could sell better than you could do in France. Or simply because people search for something that is long tail and your site doesn’t have it. Affiliates can help you with that as well.

Affiliates (the ones that sell of course) are really very good web marketing experts – they experiment, test and measure until they find the best way to sell your products, while the primary risk is theirs: if they don’t make the sale, they don’t get paid. Affiliates can make the sales where you can’t.

So let the affiliates bring you that extra boost of sales that you wouldn’t normally get. The trick is not to rely on the big mass of affiliates that don’t do anything for the sale but to find and work with niche affiliates – the ones that target a market where your sales could do better.