Comments on: The truth about conversion ratios for downloadable software

By: cancer research uk

cancer research uk — Wed, 05 Jan 2011 23:28:24 +0000

Most of us require a lot more this sort of site owners just like you on the web and also a lot fewer spammers.

By: Jon Harrop

Jon Harrop — Sat, 13 Nov 2010 16:10:27 +0000

Nice article but a real shame the data have such coarsely rounded product prices because that introduces unbounded errors in any calculation involving the single most important quantity: money.

From my own calculations of our own product sales, our monthly revenue from a product is proportional to its unit cost. The more we charge, the more profit we make.

By: Advertising your software on Facebook (=Fail) « Successful Software

Advertising your software on Facebook (=Fail) « Successful Software — Fri, 12 Nov 2010 19:46:27 +0000

[...] £0.40 per click. Given that the majority of my customers buy a single licence for £19.95 and typical conversion rates for clicks are around 1%, I would be likely to lose money if I bid £0.20 or more (especially when you consider ecommerce [...]

By: Barcode

Barcode — Mon, 20 Sep 2010 08:43:33 +0000

Superb post, thanks. I wish I’d read this when you first wrote it. I’ve been trying to work out why my conversion ratio is low – turns out it’s not, basically.

By: First impressions count « Successful Software

First impressions count « Successful Software — Sat, 18 Sep 2010 07:53:05 +0000

[...] first few minutes? Are they hitting the ground running, or just hitting a brick wall? Are you sure? Try comparing your download to conversion ratio to industry averages. Better still, do some testing. Find a few people in your target market that haven’t used your [...]

By: Robin

Robin — Sat, 18 Sep 2010 00:37:34 +0000

Thank you very much for this brilliant post! Great work…
I can now estimate the needed traffic on my site and budget a Google Adwords campaign.
It would also be interesting to have the data available regarding different kind of products (games, business, engineering, web, etc.).

Thanks again!

By: 5 great ways to waste money in Google Adwords « Successful Software

5 great ways to waste money in Google Adwords « Successful Software — Wed, 10 Feb 2010 18:02:16 +0000

[...] bouncing straight out of your site, at least shows some interest. If you have stats which show your typical download to sale ratio (and you should) you can use this to work out what a download is worth, and set your bid price [...]

By: Therese Coleman

Therese Coleman — Wed, 23 Sep 2009 01:53:19 +0000

This is great. I am currently trying to work out conversion rates for our yet-to-go-live ISV for our cash flow projections.
We were wondering if business software had a higher than industry standard conversion rate because its not a tire kicking type search.
Still, the variables remain great even if I knew the answer … Really it comes down to:
have you created some software that people want and then, its about communicating that to your intended audience. All easier said than done.

By: Why I’m Done Making Desktop Applications: MicroISV on a Shoestring

Why I’m Done Making Desktop Applications: MicroISV on a Shoestring — Sat, 05 Sep 2009 16:06:31 +0000

[...] Is it any wonder why shareware has typical conversion ratios of 1% or less? [...]

By: Are software companies overlooking a valuable strategy for increasing conversions? «

Fri, 21 Aug 2009 17:08:26 +0000

[...] software companies overlooking a valuable strategy for increasing conversions? With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s [...]