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	<title>Comments on: Apple resort to FUD marketing</title>
	<atom:link href="http://successfulsoftware.net/2009/10/24/apple-resort-to-fud-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://successfulsoftware.net/2009/10/24/apple-resort-to-fud-marketing/</link>
	<description>Successful software requires more than just good programming.</description>
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		<title>By: Chuck Brooks</title>
		<link>http://successfulsoftware.net/2009/10/24/apple-resort-to-fud-marketing/#comment-13288</link>
		<dc:creator><![CDATA[Chuck Brooks]]></dc:creator>
		<pubDate>Sun, 25 Oct 2009 16:00:26 +0000</pubDate>
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		<description><![CDATA[Apple&#039;s not the only one to exploit FUD, which some primal button that most (perhaps all) people have. Still, MS wouldn&#039;t be such a good target if vista (!@#$%^&amp;*()_+) had been done better.]]></description>
		<content:encoded><![CDATA[<p>Apple&#8217;s not the only one to exploit FUD, which some primal button that most (perhaps all) people have. Still, MS wouldn&#8217;t be such a good target if vista (!@#$%^&amp;*()_+) had been done better.</p>
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		<title>By: Noble Bell</title>
		<link>http://successfulsoftware.net/2009/10/24/apple-resort-to-fud-marketing/#comment-13283</link>
		<dc:creator><![CDATA[Noble Bell]]></dc:creator>
		<pubDate>Sun, 25 Oct 2009 01:56:27 +0000</pubDate>
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		<description><![CDATA[Interesting perspective. Being in this business for over 25 years I can honestly say that neither Apple nor Microsoft are saints. I know that it is a movie, but there is many facts in there, watch &quot;Pirates of Silicon Valley&quot;.

With the aide of Microsoft, I have made a pretty good career and living. I am not knocking them. They have been good to me and my family. I am just now looking into Apple and Mac&#039;s.]]></description>
		<content:encoded><![CDATA[<p>Interesting perspective. Being in this business for over 25 years I can honestly say that neither Apple nor Microsoft are saints. I know that it is a movie, but there is many facts in there, watch &#8220;Pirates of Silicon Valley&#8221;.</p>
<p>With the aide of Microsoft, I have made a pretty good career and living. I am not knocking them. They have been good to me and my family. I am just now looking into Apple and Mac&#8217;s.</p>
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		<title>By: A Developer</title>
		<link>http://successfulsoftware.net/2009/10/24/apple-resort-to-fud-marketing/#comment-13282</link>
		<dc:creator><![CDATA[A Developer]]></dc:creator>
		<pubDate>Sun, 25 Oct 2009 00:46:28 +0000</pubDate>
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		<description><![CDATA[When these commercials first came out, I kind of thought they were neat ... then I changed my mind (quickly).

It&#039;s sad what Apple&#039;s marketing is relying on. Instead of standing on their own ground (apple h/w + osx features, benefits, and abilities) they constantly put down their competition without adding *anything* to the message/conversation. It&#039;s almost like they jump on Microsoft&#039;s back and try to ride in on the competitor&#039;s success.

Stand on your own, Apple. And get off our backs.

Another thing: they (Apple) know that Microsoft can&#039;t reply to these types of commercials. You can&#039;t argue with someone that&#039;s just throwing mud all over the place. There is no conversation. So you have to ask, what is this? It&#039;s like a kid that throws rocks at someone from a steep hill, knowing full well that the other person can&#039;t get to them. And this hill was not built out of success, but rather from mud and dirt that&#039;s going to wash away with the first rain of the season. Then the little snot gets a black eye.]]></description>
		<content:encoded><![CDATA[<p>When these commercials first came out, I kind of thought they were neat &#8230; then I changed my mind (quickly).</p>
<p>It&#8217;s sad what Apple&#8217;s marketing is relying on. Instead of standing on their own ground (apple h/w + osx features, benefits, and abilities) they constantly put down their competition without adding *anything* to the message/conversation. It&#8217;s almost like they jump on Microsoft&#8217;s back and try to ride in on the competitor&#8217;s success.</p>
<p>Stand on your own, Apple. And get off our backs.</p>
<p>Another thing: they (Apple) know that Microsoft can&#8217;t reply to these types of commercials. You can&#8217;t argue with someone that&#8217;s just throwing mud all over the place. There is no conversation. So you have to ask, what is this? It&#8217;s like a kid that throws rocks at someone from a steep hill, knowing full well that the other person can&#8217;t get to them. And this hill was not built out of success, but rather from mud and dirt that&#8217;s going to wash away with the first rain of the season. Then the little snot gets a black eye.</p>
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