Do customers need to see an advertisement seven times? – Update

Based on feedback and some further research I have published an update to my ‘Do customers need to see an advertisement seven times?’ post at the end of the original post.

2 Responses to “Do customers need to see an advertisement seven times? – Update”


  1. 1 Marcus from London 6 July 2010 at 8:58 am

    Hmmm, sounds like a lot of economic theory to me, Andy.

  2. 2 Andy Brice 6 July 2010 at 9:01 am

    Marcus,

    Unfortunately it is a lot easier to just make stuff up than it is to properly debunk it.


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