I did some consulting for Zed builds and bugs a few months back and made some suggestions on how they could improve their marketing and product. In particular I focussed on their marketing message/positioning, website, Adwords campaign and set-up usability issues. They have now been kind enough to write-up their experiences working with me on their blog. Best of all, they have included some hard data on improvements since they implemented the recommendations:
| Metric | Change |
| Website Visitors | 10% Increase |
| Trial Downloads | 200% Increase |
| Google Organic Search Hits | 320% Increase |
| Visitor Time Spent on Website | 250% Increase |
Obviously I can’t claim too much credit, as they did all the hard work. But it certainly looks like things are heading in the right direction and I think the changes to their website are a huge improvement.
Zed is an interesting product, integrating a continuous integration server with a bug tracker, wiki and forums, all behind a slick web interface. Obviously there are plenty of products that do these things individually, but Zed’s power comes from the integration of them all. For example, a build failure can automatically generate a bug report and bug fix can trigger an automatic build.
If you are interested in continuous integration and/or a more integrated approach to developer collaboration I recommend you try Zed. If you have less than 5 users you can take advantage of their free community edition.
