No proper post this week. I’m too busy finishing off my talk ‘Promoting your software’ for ESWC 2011 in London next weekend (19-20 Nov). I am going to talk about my experiences attempting to try every form of promotion known to man including: SEO, Google Adwords, magazine ads, affiliates, Facebook ads and hanging out in wedding forums using a female pseudonym. With audience participation! Plus real data!
There are also some other interesting looking talks. Chatting to other people in the business over coffee or beer is also invaluable. If you haven’t booked a ticket, it isn’t too late. Don’t worry if it is your first time – people are very friendly. Do come and say hello.
On the subject of conferences, the ASP is putting on ISVCon in Reno, Nevada, USA in July 2012. Being UK based it is probably further than I am prepared to fly for a conference. But I hope it is a huge success.
Published 4 November 2009
conference , marketing , microISV , software
Tags: 2009, berlin, conference, eswc, european, marketing, software, talk
I will be off to ESWC 2009 in Berlin in a few days. I am doing a talk “Marketing for microISVs – embracing the dark side?” on the Saturday morning. It is going to be tough to tackle as huge a subject as marketing in 45 minutes including questions, but I like a challenge!
I am also looking forwarding to touching base with old acquaintances and meeting some new people. If you are going to there, do come and say hello.
David Boventer has just reminded me that early bird registration for ESWC 2008 ends July 31st. I probably won’t make it this year due to other committments. But I have been the last two years and highly recommend it to any microISVs that can make it to Berlin for 8/9 November. Hurry up – you haven’t got much time to get the early bird rate!