I did some consulting a few months back for James Wang of SQL Pretty Printer, concentrating mainly on marketing and usability. James was kind enough to send me an update on his progress and allow me to reproduce it here:

I launched my product SQL Pretty Printer several years ago, but I wasn’t satisfied with sales. So I contacted Andy to do some consulting about my product and website.

After several rounds of questions, Andy looked at my product and website and did some research. Andy’s final report is easy to read and understand, and lists about 100 actionable points about my product and website. After that, it took me about 3-4 weeks to apply this advice with the help of Andy. 3 months later, I’m really satisfied with the result: the downloads have increased 36%, and the sales increased 25%.

So my conclusion is if you have a product, and want to sell more, Andy is the person you need to approach.

SQL Pretty Printer is a good example of focussing on a single, well-defined problem and really nailing it, allowing you to turn this:

Into this:

SQL Pretty Printer has a wide range of formatting options and comes as a standalone Windows app, Visual Studio add-in, SSMS add-in and even an API for integration into your own app. If you have to work with less than beautiful SQL I recommend you try it.