Over on the BOS forum Rensy commented on how ugly the 2Checkout payment page is. They appear to have beaten it with an ugly stick in a recent ‘makeover’. Below is the Perfect Table Plan 2Checkout payment page, click on the image to see it in it’s full glory:
When (if) you finally work out where to click you are confronted with another equally ugly page:
Presumably the icons down the left side are supposed to reassure me that the site is trustworthy. But all they do is distract and confuse me. When you emphasize everything, you emphasize nothing. The overlapping boxes, the choice of fonts and white space also look amateurish.
The PayPal and GoogleCheckout pages are models of taste and minimalism by comparison (apart from the huge and inexplicable white space at the bottom of the GoogleCheckout page):
PayPal and GoogleCheckout also use a single page where 2Checkout uses two. This means one less click for your customer and, critically, one less chance to change their mind. I’m glad I only use 2Checkout as a back-up for customers who don’t want to use PayPal.
Does 2Checkout have the ugliest payment pages? Please add a comment below if you have seen worse (ideally with a link to a screenshot).