Below is a list of 114 tools and services that I think will be useful to people selling software products. I have either used these tools myself or know of them by reputation. I haven’t included:

  • common tools you will probably have already (e.g. web browser, email client, word processor)
  • programming related tools which are specific to a particular development stack (e.g. IDEs)
  • categories where there are too many options (e.g. web hosting)

Last updated: 11-May-2018


Category Name URL Platform Price
A/B testing Google content experiments web free
Optimizely web $19/mo to $399/mo
Visual Website Optimizer web $49/mo to $129/mo
Advertising BuySellAds web varies
Google Adwords web varies
Alerts Google alerts web free web free to $64.99/user/mo
Analytics Google analytics web free
Authenticode certificates KSoftware web $73/yr to $95/yr
Blog research Technorati web free
Blogging platform web free + optional extras
Bookkeeping FreeAgent web from $15/mo
QuickBooks Pro Windows from $249.95/user
Bug tracker FogBugz web $25/user/mo
Jira web from $10/mo
OnTime web $7/user/mo
Build automation Bamboo web from $10/mo
Final Builder Windows from $359/user
Button creator Da Button Factory web free
Calendar Google calendar web free
Code Metrics Source Monitor Windows free
Cross browser
BrowseEmAll Windows from $69/user
BrowserStack web from $19/mo
99 Designs web from $199/job
Documentation Help and Manual Windows $398/user to $1295/user
Manula web free to $99.95/mo
DMG creator DropDMG Mac $24/user
Encryption (file) Axcrypt Windows donation
Encryption (harddisk) TrueCrypt Windows, Mac, Linux donation
Favicon creator web free
Feed reader Feedly web free
File comparison Beyond Compare Windows, Mac, Linux from $30/user
DiffMerge Windows, Mac, Linux free
File sync DropBox Windows, Mac, Linux from free
Form builder Google forms web free
Wufoo web from $14.95/mo
File transfer Filezilla Windows, Mac, Linux free
WinSCP Windows free
Gif maker web free
Group chat HipChat web from free
Harddisk space
WinDirStat Windows free
DaisyDisk Mac $9.99
Help desk web from $3/mo
Freshdesk web from free
HelpSpot web link
Image editing Windows free
Photoshop Elements Windows, Mac $59.99/user
Image editing (batch) BatchPhoto Windows, Mac $29.95/user to $129.95/user
Image editing (icon) Axialis Windows €48.95/user
IMAP management IMAPSize Windows donation
ISO burner Active ISO burner Windows free
Keyword research Google keyword tool web free
Ubersuggest web free
Licensing tl;drLegal web free
Mobile in-app messaging Uberdeck iOS, Android from $10/campaign
Money transfer Transferwise web varies
Newsletters AWeber web link
Campaign Monitor web link
Mailchimp web from free
Outsourcing Elance web takes 8.75% from freelancer
ODesk web takes 10% from freelancer
Passwords 1Password Window, Mac, iOS, Android from $49.99/user
KeePass Windows, Mac, Linux free
LastPass web free
Payment processing Avangate web link
e-junkie web link
Fastspring web link
Stripe web link
Phrase expander Breevy Windows $34.95/user
Phrase Expander Windows $55.95/user to $139.95/user
TypeIt4Me Mac $19.99/user
Planning Hyper Plan* Windows, Mac $40/user
PNG compression PNG Gauntlet Windows free
Press releases DP Directory web from $129/job
PRMac web from free
PRWeb web link
Remote access (own computers) Logmein Windows, Mac from free
Remote access
CoPilot Windows, Mac from free
UltraVNC Windows donate
Screen capture SnagIt Windows, Mac £36.95/user
Screen hue Windows, Mac, Linux, iOS free
Screencast videos Camtasia Windows, Mac £220/user
SEO web from $10/mo
SSH/Telnet PuTTY Windows free
Support chat PureChat web free
Testing TestLab2 web $20/hr
Time tracking timeEdition Windows, Mac, Linux free
Time zone converter web free
Translations ProZ web varies
Virtual assistants Pepper web varies
Virus checker Virustotal web free
VM VirtualBox Windows, Mac, Linux free
Website buying/selling Flippa web link
Website checker Deeptrawl Windows, Mac from $149/user/mo
Website heatmaps Crazy Egg web from $9/mo
inspectlet web from free
Website log
Sawmill Windows, Mac, Linux from $99/user
Web Log Storming Windows from $99/user
Website plagiarism checker Copyscape web from free
Website monitoring Pingdom web from free
Siteuptime web from free
Website rank checker SERPs web from $75/mo
Website speed checker webpagetest web free
Website research Alexa web from free
Open Site Explorer web from free
Quantcast web free
Similar Site search web free
Template Monster web varies
themeforest web from $3
WooThemes web from free
Whois Whois Source web free
Wiki Scribbleton Windows, Mac donation
Windows installer Inno Setup Windows donation
Wireframing Balsamiq Windows, Mac, Linux $79/user
WireframeSketcher Windows, Mac, Linux $99/user

More lists here:

*Disclaimer: Hyper Plan is my own software.