Tools

Below is a list of 113 tools and services that I think will be useful to people selling software products. I have either used these tools myself or know of them by reputation. I haven’t included:

  • common tools you will probably have already (e.g. web browser, email client, word processor)
  • programming related tools which are specific to a particular development stack (e.g. IDEs)
  • categories where there are too many options (e.g. web hosting)

Last updated: 27-Jan-2016

Category Name URL Platform Price
A/B testing Google content experiments google.com web free
Optimizely optimizely.com web $19/mo to $399/mo
Visual Website Optimizer visualwebsiteoptimizer.com web $49/mo to $129/mo
Advertising BuySellAds buysellads.com web varies
Google Adwords adwords.google.com web varies
Alerts Google alerts google.com web free
mention.net mention.net web free to $64.99/user/mo
Analytics Google analytics google.com web free
Authenticode certificates KSoftware ksoftware.net web $73/yr to $95/yr
Blog research Technorati technorati.com web free
Blogging platform WordPress.com wordpress.com web free + optional extras
Bookkeeping FreeAgent freeagent.com web from $15/mo
QuickBooks Pro quickbooks.intuit.com Windows from $249.95/user
Bug tracker FogBugz fogcreek.com web $25/user/mo
Jira atlassian.com web from $10/mo
OnTime ontimenow.com web $7/user/mo
Build automation Bamboo atlassian.com web from $10/mo
Final Builder finalbuilder.com Windows from $359/user
Button creator Da Button Factory dabuttonfactory.com web free
Calendar Google calendar google.com web free
Code Metrics Source Monitor campwoodsw.com Windows free
Cross browser
testing
BrowseEmAll browseemall.com Windows from $69/user
BrowserStack browserstack.com web from $19/mo
Design
competitions
99 Designs 99designs.com web from $199/job
Documentation Help and Manual helpandmanual.com Windows $398/user to $1295/user
Manula manula.com web free to $99.95/mo
DMG creator DropDMG c-command.com Mac $24/user
Encryption (file) Axcrypt axantum.com Windows donation
Encryption (harddisk) TrueCrypt truecrypt.org Windows, Mac, Linux donation
Favicon creator realfavicongenerator.net realfavicongenerator.net web free
Feed reader Feedly feedly.com web free
File comparison Beyond Compare scootersoftware.com Windows, Mac, Linux from $30/user
DiffMerge sourcegear.com Windows, Mac, Linux free
File sync DropBox dropbox.com Windows, Mac, Linux from free
Form builder Google forms google.com web free
Wufoo wufoo.com web from $14.95/mo
File transfer Filezilla filezilla-project.org Windows, Mac, Linux free
WinSCP winscp.net Windows free
Gif maker ezgif.com ezgif.com web free
Group chat HipChat hipchat.com web from free
Harddisk space
vizualization
WinDirStat windirstat.info Windows free
DaisyDisk daisydiskapp.com Mac $9.99
Help desk Desk.com desk.com web from $3/mo
Freshdesk freshdesk.com web from free
HelpSpot helpspot.com web link
Image editing Paint.net getpaint.net Windows free
Photoshop Elements adobe.com Windows, Mac $59.99/user
Image editing (batch) BatchPhoto batchphoto.com Windows, Mac $29.95/user to $129.95/user
Image editing (icon) Axialis axialis.com Windows €48.95/user
IMAP management IMAPSize broobles.com Windows donation
ISO burner Active ISO burner ntfs.com Windows free
Keyword research Google keyword tool adwords.google.com web free
Ubersuggest ubersuggest.org web free
Licensing tl;drLegal tldrlegal.com web free
Mobile in-app messaging Uberdeck uberdeck.com iOS, Android from $10/campaign
Money transfer Transferwise transferwise.com web varies
Newsletters AWeber aweber.com web link
Campaign Monitor campaignmonitor.com web link
Mailchimp mailchimp.com web from free
Outsourcing Elance elance.com web takes 8.75% from freelancer
ODesk odesk.com web takes 10% from freelancer
Passwords 1Password agilebits.com Window, Mac, iOS, Android from $49.99/user
KeePass keepass.info Windows, Mac, Linux free
LastPass lastpass.com web free
Payment processing Avangate avangate.com web link
e-junkie e-junkie.com web link
Fastspring fastspring.com web link
Stripe stripe.com web link
Phrase expander Breevy 16software.com Windows $34.95/user
Phrase Expander phraseexpander.com Windows $55.95/user to $139.95/user
TypeIt4Me typeit4me.com Mac $19.99/user
Planning Hyper Plan* hyperplan.com Windows, Mac $40/user
PNG compression PNG Gauntlet pnggauntlet.com Windows free
Press releases DP Directory dpdirectory.com web from $129/job
PRMac prmac.com web from free
PRWeb prweb.com web link
Remote access (own computers) Logmein secure.logmein.com Windows, Mac from free
Remote access
(support)
CoPilot copilot.com Windows, Mac from free
UltraVNC uvnc.com Windows donate
Screen capture SnagIt techsmith.com Windows, Mac £36.95/user
Screen hue flux.io justgetflux.com Windows, Mac, Linux, iOS free
Screencast videos Camtasia techsmith.com Windows, Mac £220/user
SSH/Telnet PuTTY chiark.greenend.org.uk Windows free
Support chat PureChat purechat.com web free
Testing TestLab2 testlab2.com web $20/hr
Time tracking timeEdition timeedition.com Windows, Mac, Linux free
Time zone converter timeanddate.com timeanddate.com web free
Translations ProZ proz.com web varies
Virtual assistants Pepper peppervirtualassistant.com web varies
Virus checker Virustotal virustotal.com web free
VM VirtualBox virtualbox.org Windows, Mac, Linux free
Website buying/selling Flippa flippa.com web link
Website checker Deeptrawl deeptrawl.com Windows, Mac from $149/user/mo
Website heatmaps Crazy Egg crazyegg.com web from $9/mo
inspectlet inspectlet.com web from free
Website log
analysis
Sawmill sawmill.net Windows, Mac, Linux from $99/user
Web Log Storming weblogstorming.com Windows from $99/user
Website plagiarism checker Copyscape copyscape.com web from free
Website monitoring Pingdom pingdom.com web from free
Siteuptime siteuptime.com web from free
Website rank checker SERPs serps.com web from $75/mo
Website speed checker webpagetest webpagetest.org web free
Website research Alexa alexa.com web from free
Open Site Explorer opensiteexplorer.org web from free
Quantcast quantcast.com web free
Similar Site search similarsitesearch.com web free
Website/Wordpress
templates
Template Monster templatemonster.com web varies
themeforest themeforest.net web from $3
WooThemes woothemes.com web from free
Whois Whois Source whois.sc web free
Wiki Scribbleton scribbleton.com Windows, Mac donation
Windows installer Inno Setup jrsoftware.org Windows donation
Wireframing Balsamiq balsamiq.com Windows, Mac, Linux $79/user
WireframeSketcher wireframesketcher.com Windows, Mac, Linux $99/user

More lists here:

*Disclaimer: Hyper Plan is my own software.