Some of the less ephemeral articles, in alphabetical order:

• 3 low-Competition Niches In Retail Software
• 3 practical tips for finding software product ideas
• 5 great ways to waste money in Google Adwords
• 5 things you can do to improve your AdWords profitability in the next 30 minutes
• 7 Reasons Software Developers Should Learn Marketing
• 7 ways to be a healthier programmer
• 10 mistakes microISVs make
• 10 things non-technical users don’t understand about your software
• 10 questions to ask before you write a single line of code
• 10 years a microISV
• 12 rules for software business happiness
• 13 ways to fail at commercial software
• 15 criteria for evaluating software product ideas
• 30 tips for creating great software releases
• 32 fun and geeky things to do with kids
• 33 tips for giving great technical support at a small software company without being swamped
• 100 ways to increase your software sales
• Adventures in content marketing
• A Few Good Links – Why you need them and how to get them
• A simple change that doubled sales
• A small experiment with LinkedIn ads
• A test of cost-per-actions vs cost-per-click in Google Adwords
• A Windows Developer in Mac Land
• Advertising your software on Facebook (=Fail)
• Adword rot
• Adwords vs Twitter vs LinkedIn ads, a small experiment
• Amazon PPC ads
• An experiment with Pinterest
• Analyzing COVID19 data with Easy Data Transform
• App stores set to dominate future software sales?
• Are you wasting your AdWords budget on in-app ads?
• Asshole x software = Asshole at scale
• Beware upgradeware
• Bloviate
• Buying a lean, mean, compiling machine
• Calculating volume discounts for software
• Choosing a market for your software
• Code Club – inspiring a new generation of programmers
• Coding my way around 100 countries
• Competition
• Confessions of a bad software entrepreneur
• Creating a forum for your product
• Creating a Mac Universal binary for Intel and ARM M1/M2 with Qt
• Deciding what features to implement
• digg vs reddit vs slashdot vs stumbleupon – who’s the daddy?
• Do customers need to see an advertisement seven times?
• Does the world *really* need yet another Twitter client, RSS reader, ToDo list or backup application?
• Eating my own dogfood
• Ephemoral
• Farewell to software on CD?
• First impressions count
• Flying in a f**king jet
• Functional programming – coming to a compiler near you soon?
• Getting customer feedback
• Giving a shit
• Google Ads can charge you anything they like for a click on their partner network
• Google Adwords: improving your ads
• Google bans hyperlinks
• Google CPA bidding goes wild
• How good are your backups?
• How I finally beat my son at a computer game
• How I increased sales 50% by adding extra price points
• How much code can a coder code?
• How much money will my software make (and what has that got to do with aliens)?
• How to add a dark theme to your Qt application
• How to build a gym in your garden
• How to find a great software product name
• How to make difficult decisions
• How to notarize your software on macOS
• How to sign your Mac OS X App for Gatekeeper
• If you aren’t embarrassed by v1.0 you didn’t release it early enough
• Interview with a cracker
• iPhone app store economics
• Is desktop software dead?
• Is it possible to run a successful software business with a 4 hour work week?
• Is it worth advertising Mac software on Google Adwords?
• It’s great to be in the software products business
• It’s OK not to have a social media strategy (really)
• Lazy instantiation marketing
• Lessons learned from 13 failed software products
• Lifestyle programming
• Making explainer videos for your software
• Marketing = hacking the human
• Marketing your software through affiliates
• Microsoft PPC broad match goes nuts
• New shiny thing
• No-one knows what they are doing
• Optimising your application
• Outsourcing artwork through 99designs.com
• Outsourcing software testing
• Pivot tables demystified
• Positioning Software in a Crowded Market
• Pretty printing C++ with Clang-Format
• Problem exists between keyboard and chair
• Programming in flares
• Programming with your feet
• Promoting your software
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
  • Part 6

• Promoting your software through 1-day sales and bundles
• Remarketing  – Does it work?
• Renewing my authenticode certificate
• Rocket science
• Running a microISV
• Running Qt apps on M1 ARM Macs
• Seeing your software through your customers’ eyes
• Selling software vs selling eyeballs
• Selling your own software vs working for the man
• Selling your software in China
• Selling your software in retail stores (all that glitters is not gold)
• Setting an optimal bid price for Google CPA bids
• Shareware is dead – long live shareware!
• Should I give free upgrades for life?
• Should you offer a money back guarantee?
• Signing Qt applications for Mac OS X 10.9.5 and 10.10
• Software piracy
• Software products are *not* passive income
• Sometimes the best way to recover Windows data is Linux
• Speccing my dream development PC
• Stalking website visitors with Microsoft Clarity
• Success is always one feature away
• Technical debt
• The 1% fallacy
• The art, science and ethics of box shots
• The declining profitability of Google Adwords
• The great digital certificate ripoff?
• The Hacker News effect – wide but not deep
• The importance of targeted website traffic
• The mystery of the Chinese downloads
• The other side of the interface
• The psychology of successful bootstrappers
• The software awards scam
  • update
• The truth about conversion ratios for downloadable software
• The two types of reseller
• There is never a perfect time to start your new software business
• Things you don’t need for v1.0
• Tips on travelling with a laptop
• Tracking your sales pipeline
• TrialPay results
• Twitter demographics are bullshit
• Unskilled and unaware of it
• Updating the PerfectTablePlan website
• Using a Mac Mini for development
• Using defence in depth to produce high quality software
• VAT basics for software vendors
• Volunteering your IT skills
• What every software vendor needs to know about SHA1/SHA2 and digital certificates
• What type of free trial should I offer for my software?
• Where I program
• Why have my sales dropped?
• Why isn’t there a decent file format for tabular data?
• Why you can’t parse CSV with a regular expression
• Why you should create a ‘honeypot’ page
• Your harddisk *will* fail – it is just a matter of when