I recently did a day of consulting for Ruben Bakker of  Mailplane. I looked in depth at his marketing and did a screencast of myself downloading, using and buying Mailplane. We also discussed some ideas for a new product. At the end of the process he was kind enough to write me this testimonial:

How can I improve my sales? How can I make my application more profitable? Which of my ideas could be the next software product? With these questions in mind I hired Andy. He evaluated my small business, tested the product, checked the product website/store, and we discussed my strategy. Andy knows the Micro-ISV life and business with all its specialities and constraints. As a result of his work, I’ve now a clear plan and even tools on how to improve my sales. I was already able to put some ideas to work, and they already yielded measurable improvements. And Andy helped me choose my next project, I am now very much looking forward to it.

Ruben Bakker,

Mailplane is a Mac desktop app that embeds and extends Gmail. For example, Mailplane allows you to drag and drop attachments, something that isn’t possible with Gmail running in a standard browser. This web/desktop hybrid approach potentially gives the best of both world – the richness of a desktop client, with the ability to fall back on the bare web app if required (e.g. from an Internet cafe). I expect to see more web/desktop hybrids in future.

Mailplane is a very polished app and I recommend downloading the free trial if you use Gmail on Mac OS X.

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