Anyone who has a blog will be used to endless emails along the line of:
“Hey, I love your blog. I particularly love what you said about <last blog post title>. Please can I post some irrelevant and worthless garbage on it? All I ask in return for my auto-generated drivel, is some backlinks to a mafia-run gambling website.”
No. No. NO.
Who knows how much time I have spent over the last 19 year deleting crap like this.
But this email, which turned up today, stood out for the particularly low effort that went into it.
I wonder how many people this was emailed to? Hundreds? Thousands? Hundreds of thousands? What a waste of people’s attention and time. The most precious thing we have.
I see a future where more and more of people’s attention is diverted into dealing with low-effort, auto-generated garbage like this. An arms race where the scumbags have all the advantages.
Slow handclap for ‘Giovanni’. Your parents must be very proud.
Successful Software 
The crazy thing is that such emails reach you, while those with order confirmations and unlock codes end up in Spam.
Yes. The recent AI boom doesn’t seem to have spread to SPAM detection.
The program Mailwasher has eliminated 98% of this for me. I’ve been using it for something like 15 years.
I will look into Mailwasher. I would never trust any automated system 100% though.
Hi Mr. Brice
Apologies if this isn’t the most optimal place to reach out for your opinion, but perhaps you would give me your take.
I first heard about you some years ago from an article about being a microisv, and, like so many others saw a beacon of light down this path.
Thank you.
I’ve tried posting this question on AskHN, Reddit and Quora but there were no takers.
Here it is in quotes:
“So having decided that rather than trade as a fictitious company and go the “personal brand” route, I’m interested to know who has successfully sold their own desktop apps from a website with their personal domain eg. JoeBloggs.com.
Do buyers really care so long as the software meets their requirements, or does the psychology of a trading entity really affect peoples’ appetites to purchase?
Reasons include authenticity, the ability to self brand for freelance dev work, and being able to list ad-hoc products as I develop them without having to market each one separately.”
I would really value your opinion.
Best regards
Furqan
I have a separate domain for each product. I also have a company domain, but almost no-one visits that.
Thank you.