An ‘unfinished’ transaction is when an order ‘has incomplete/delayed/invalid payment details’. For example a payment not completed after being flagged (correctly or incorrectly) as fradulent will be marked ‘unfinished’. Recently I have been getting a lot more ‘unfinished’ transactions than usual through my main payment processor, Verifone. This seemed to be particularly for people ordering from the UK.
The brown bars show the ‘unfinished’ transaction rate for all countries. The blue bars show the ‘unfinished’ transaction rate for the UK. So my suspicions were correct – there has been a huge jump in ‘unfinished’ UK transactions. In March and April the number of unfinished transaction is about 10x what I would expect historically.
Some of these lost sales I am able to recover by emailing them and sending a Stripe payment link. But it isn’t ideal, as it is a hassle for me, and the customer and Stripe doesn’t handle the tax. But many of these sales are just lost for good.
I emailed some of the prospective customers with unfinished transactions. Here are a couple of responses I got:
“Hi my bank tell me that you are not set up with the new security banking system. That is why my payment is not going through.”
“I was told to ring my bank to ask why the payment was denied. I spent ages waiting for [my bank] to answer the phone and had to answer goodness knows how many security questions before they were able to tell me that the payment company had not updated their software to be on Visa’s list of acceptable people to pay. Something to do with preventing fraud.”
What is going on Verifone? Why has my ‘unfinished’ rate for UK customers sky rocketed? Is it going to be fixed soon? This is costing me time and money. Quite a lot of money. Is anyone else seeing the same thing?
I emailed Verifone on the 11th of March to ask what is going on. I am still awaiting a substantive reponse from Verifone, over a month later. It isn’t the first time I’ve had to send several follow-up emails and wait weeks for a response. Verifone support response times are glacial. Unfortunately great little payment processing companies frequently get bought and become not-so great large payment processing companies. Back when they were Avangate, you would often get a reponse on the same day. I miss those days.
 I was originally with Avangate, who merged with 2Checkout and then were bought by Verifone.