If you use Google Adwords you will want to read this article by Dave Collins. If correct (and I have no reason to believe otherwise) it is pretty outrageous. Not content to force up the price of bids artificially by invalidating keywords they are now apparently showing your ads for broad matches you didn’t bid on, i.e. extremely broad matches. This could in turn lead to a lower CTR and more invalid keywords.
Better start examining those logs and polishing those negative keywords…
Thanks Andy. As if there isn’t enough to figure out when starting our Adwords campaign.
Hi Andy. It’s correct information. You have my word on it!
Thats good enough for me. I just wanted to make clear that I hadn’t checked it myself.
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