Google playing fast and loose with broad match?

If you use Google Adwords you will want to read this article by Dave Collins. If correct (and I have no reason to believe otherwise) it is pretty outrageous. Not content to force up the price of bids artificially by invalidating keywords they are now apparently showing your ads for broad matches you didn’t bid on, i.e. extremely broad matches. This could in turn lead to a lower CTR and more invalid keywords.

Better start examining those logs and polishing those negative keywords…

4 thoughts on “Google playing fast and loose with broad match?”

Derek Pollard 20 June 2007 at 10:41 am

Thanks Andy. As if there isn’t enough to figure out when starting our Adwords campaign.
Dave Collins 20 June 2007 at 11:41 am

Hi Andy. It’s correct information. You have my word on it!
Andy Brice Post author20 June 2007 at 11:55 am

Dave,

Thats good enough for me. I just wanted to make clear that I hadn’t checked it myself.
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