I came across a link on the Mac small business mailing list to a video of a talk called “hacking the press”. In it Mac journalist and author Adam C. Engst talks about the dos and don’ts of using the press to promote your software. While the talk has a Mac slant, I think 90% of it is also relevant to those developing commercial software for other platforms. It is particularly interesting to hear how things work from a journalist’s point of view.
Successful Software
…requires more than just good programming.
Successful Software 
The talk looks interesting, but at just shy of an hour, it would take a bit of a commitment to watch. Is there a summary of his points anywhere?
>Is there a summary of his points anywhere?
Don’t know. Sorry. I just had it on in the background while I did the some boring stuff.
Thanks, Andy — if you can listen without watching the visuals, then an hour or so isn’t so bad.
If you have only 20 minutes to spend, fast forward by 28 minutes and start there. That was the point at which I started taking notes.
Now everyone is talking about the American economy and eclections, nice to read something different. Eugene