I will be giving a talk entitled “10 mistakes microISVs make” at the Software Industry Conference 2009 (July 16-18, Boston). The talk will be based around 10 of the most common mistakes I see as a member of the microISV community, as a buyer of software and as a consultant to microISVs (some of which I have made myself).

SIC is the largest conference aimed at microISVs, shareware authors and other small software vendors. This will be the first time I have been to SIC and I am really looking forward to it.

Registration for SIC is only $229 if you register before 1st April.