Al Harberg (best known for his press release service for software vendors) has created a useful glossary of software marketing terms. Al knows a lot about marketing software. His glossary is 107 pages/53k words long and includes quotes, book review and feature articles. I particularly enjoyed some of the more tongue in cheek definitions e.g. “System requirements: A poorly cobbled statement of techie talk that software developers use to lose sales” and “Idiot customers: Clients who don’t understand every aspect of your software immediately”. If you don’t know what active voice, AIDA, astroturfing, cloaking, CPM, fast follower or purchase order mean, now is your chance to find out.
This is an incredible (and timely) resource. Thanks for sharing this.
This glossary is excellent. Great find.
Two more great examples
acronyms – Abbreviations that confuse website visitors and lower your sales.
underlined text – A way of confusing your website visitors.
That’s a great glossary, although I have to say I was really hoping for a humorous definition for the term “search engine marketing”. In addition to the true meaning it seems like it had potential for some low-hanging fruit.
Thanks for sharing such a great glossary.I think it would be helpful to the company just doing online marketing.