Getting good feedback from customers and prospective customers is essential to any business. I think I already do quite a good job of getting feedback from paying customers. But what about visitors who click around my site for a few minutes and then leave, never to return? I would love to know why they didn’t buy. This sort of feedback is much harder to come by, so I was interested to read about Kampyle in the article 14 free tools that reveal why people abandon your website.
Kampyle adds a clickable image to a designated corner of your webpage. If a user clicks on this image they are shown a simple (and customisable) feedback form. Any feedback is collected by Kampyle and presented through a dashboard on their website. All you have to do is register, customise your feedback form and add some javascript inside the <head> and <body> tags of each page. Best of all, the service is free. You can see it in action on Kampyle’s own website.
Click the floating image in the bottom-right corner to show the feeback form
Leave feedback
You can also have Kampyle pop-up a survey question for a given percentage of users as they leave your site. I find such surveys annoying and never fill them in, so I haven’t felt inclined to try this yet.
Kampyle sounds great. Users have a simple way to supply feedback which doesn’t distract them from my key goal (buying my software). Sadly, very few visitors actually supplied feedback through Kampyle. I ran it for a month on some of the highest traffic pages on my Perfect Table Plan site and got a grand total of 4 comments from 3 visitors. Only two of these comments had any really useful feedback and both were from a single paying customer who probably would have emailed support anyway. I don’t feel the feedback justified the ‘cost’, in terms of the potential distraction of visitors and another potential failure mode for my website. Consequently I am now only running Kampyle on a couple of peripheral pages. Maybe the results would be better for different types of site. It only takes 10 minutes of so to set up, so it might be worth a try.
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