Microsoft PPC broad match goes nuts

With Microsoft Advertising (formerly Bing Ads) you can bid on 3 different match types: exact, phrase and broad. These match types take a successively broader interpretation of your search term. Broad match has to be used with care, but can be useful for casting a wider net. However broad match seems to have gone a bit nuts for Microsoft pay per click. Witness these recent results:

broad match keywordsearch term matched
perfecttablecore muscle machine
perfecttablemy plate
perfecttableto be able to
perfecttablenumista threepence
perfecttablesplitwise
plans tableofloxacin tablets
table plan softwaresmall business software
table plan softwarehr software for small business

What!? How is “numista threepence” in any way a match for “perfecttable”? That is stretching the concept of ‘broad match’ to weird levels. I have deleted most of my broad match keywords. Is anyone else seeing this?

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s