Tag Archives: dvd

Farewell to software on CD?

I currently offer a CD as an optional extra when customers buy my wedding table plan software. I have put stamps on so many CD envelopes that I might instinctively lick the Queen’s face if I ever met her. The graph below shows the % of sales that have included a CD over time.

% CD sales

The overall trend is hard to miss. Some factors have varied over that time:

  • I have stopped CD sales for periods of a few weeks at a time, e.g. near a new release.
  • I have emphasized CDs less over time on my purchase page.

But I don’t think these have had much effect on the general trend. Download speeds are always increasing and customers are getting used to buying downloads instead of physical media. Anyone with a broadband connection can now download PerfectTablePlan in a minute or two. The demise of CDs is hardly ground breaking  news, but I thought it might be worthwhile to show some real data.

I won’t really miss CDs. They are an extra hassle to organize and the profit margins are slim and decreasing. I didn’t want to use the ugly looking CDs in a cardboard mailer that print-on-demand CD companies offer. I didn’t really feel it reflected well on the quality of my software. Particularly in the wedding market, where aesthetics are important. Instead I send a full colour silk screen printed CD, in a DVD box with a professionally designed, full colour wrap and insert.

I order the CDs and packaging in batches of a thousand and burn and post them as required. I have managed to delegate quite a bit of this to a family member. But it is still a fair amount of hassle. CDs go missing in the post or get eaten by dogs. Also the UK post office recently hiked the cost of sending a CD + DVD case in a Jiffy bag by airmail from £2.10 to £3.86. A monstrous overnight price increase of 84%. But I don’t feel I can increase the CD price much above the current £7/$10 when you can buy game and film DVDs for less in the supermarket. The only plus side of CDs is that my data shows that customers that order a CD are 3 times less likely to ask for a refund (my terms stipulate that they have to return the CD). Given that refund requests are low, this isn’t a huge advantage. Also (repeat after me) correlation does not imply causation.

I might run an A/B test to see if removing CDs from the purchase page makes any difference. But, given that only around 3% of customers are now buying a CD, I can’t see it making much difference. If I was starting a new product now, I don’t think I would even bother to offer a CD option, unless the download size was huge.

Am I the only one still sending out CDs?

Speccing my dream development PC

My main development machine is a 4 year old Dell desktop, PC running 32 bit Windows Vista. Time for a new PC. I have been doing a bit of research, mostly by looking through back copies of PC Pro magazine (which I recommend,  by the way). I am speccing it out here on my blog in the hope that I, and anyone else thinking about a new PC, can benefit from my research and (more importantly, given my limited knowledge of hardware) the assembled wisdom and experience of readers of this blog.

A system failure could lose me several days work and a lot of mental energy to sort out, so reliability is my number one requirement. After that I am interested in performance, particularly speeding up compilation and linking, as this has a significant effect on my productivity (my table planner software is now well over 100k lines of C++ code). Getting a fast machine also means it will last longer before it becomes obselete.

Form factor

Tower desktop. I don’t like using laptops for extended periods and there is plenty of space under the desk for a tower case. Having a bigger chassis means more options for upgrading and hopefully less chance of overheating. I like to have my PC physically locked to a ground anchor to reduce the possibility of theft. So the case needs to have a Kensington-compatible security slot I can attach a security cable to. Some LED bling wouldn’t hurt.

OS

Windows 7 64 bit Professional (or Ultimate is if I decide to use bitlocker drive encryption). Windows 7 is increasingly what my customers are using. 64 bit will allow me to address >4GB RAM.

As I develop for both Windows and Mac, I could use a Mac for my main development machine. But I am more familiar with Windows and its associated apps, you get more bang for your buck with a PC and I’m not keen on Apple’s authoritarian attitude to developers. So I prefer to use Windows for my main development machine and use a Mac Mini for porting.

RAM

8GB of DDR3 RAM. Maybe more, depending on cost. But I am not sure whether having more than 8GB of RAM will make much of a difference to real world performance. DDR3 memory seems to be fairly standard on high end PCs. I can’t imagine the clock speed of the memory (e.g. 1,333 MHz vs 1,600 MHz) affects development related performance much. I haven’t seen any data on this.

Storage

Possibly a 128GB Crucial RealSSD C300 SSD for storing \Windows and \Program files and a 600 GB 10,000 RPM WD Velociraptor HDD for storing everything else. SSDs seem to be increasingly the way to go for storage that is predominantly read-only and the prices are coming down. 128 GB should be ample for Windows and lots of applications. But there have been issues over the reliability and performance of some SSDs, notably those with Indilinx controllers. anandtech.com, Jeff Atwood and PC Pro all rate Crucial SSDs well. The WD Velociraptor is one of the fastest HDDs around and 600 GB is currently the biggest one you can buy. It is pricey though at around £0.30 per GB, with 7,200 RPM drives around £0.05 per GB. Especially if I buy an extra one to keep as a hot spare.

I am still making up my mind on this though. Having two separate drives means an extra possible point of failure. Also some people say that, while benchmark results are impressive, the difference in performance between SSD and fast HDDs isn’t that great in real world scenarios. I also wonder whether a 10,000 RPM HDD is going to be as reliable as a 7,200 RPM HDD, such as the Samsung Spinpoint F3. I don’t know of any independent data on HDD reliability between different makes and models. In the absense of such data I guess the next best bet is to look at how long the manufacturer warranties are. You need to be fairly confident on reliability to give a 5 year warrantly.

I am also considering encrypting the drives for extra security. This will keep my data secure in case of theft and it also means I can return a defective drive under warranty without worrying about the security of the data on it. The main alternatives are Truecrypt and Windows 7 Bitlocker. Tests show Truecrypt AES encryption adding a 5-12% performance penalty. Anecdotal reports seem to show that the difference is hardly noticeable in real world use, especially with a fast CPU. A comparison of Truecrypt and Bitlocker from April gives Bitlocker a small advantage for speed, but favours Truecrypt for its flexibility. Also Truecrypt is free, whereas Bitlocker is only available if you buy Windows 7 Ultimate.

My current PC has 2 disk HDDs in RAID1 (mirrored) configuration. This was intended to decrease the chance of data loss, but it has been a huge headache. I have had to replace one or other of the RAID1 HDDs 4 or 5 times while I have had this PC. I can only assume that RAID was responsible for this catastrophic failure rate, so I certainly won’t be going for RAID again.

Media

Any reputable make of DVD drive that can write dual layer DVDs should be fine. The 8.5 GB capacity of dual layer DVDs is useful for backups. I don’t see any need to pay a premium to get Bluray.

Motherboard

A Gigabyte or Asus motherboard with support for USB 3.0 and SATA/600. I have just bought a USB 3.0 external HDD for backup so I would like to make the most of the additional USB 3.0 performance and a fast SATA connection is necessary to get the most from a fast HDD. Gigabtye and Asus motherboards seem to do well in the PC Pro magazine tests.

Power supply

Any respectable make should be fine. If a power supply fails the power surge can wreck the whole machine, so it definitely isn’t worth risking a cheap and nasty power supply to save a few pounds.

USB ports

Lots, including some USB 3.0 ports.

Graphics card

AMD Radeon 6850. I don’t play a lot of computer games, but I want a graphics card fast enough to give me the option. I would also like to have the option of multiple monitors, so it needs to have at least 2 DVI outputs. PC Pro magazine are recommending the AMD Radeon 6850 as exellent value if you don’t need the fastest possible card.

CPU

Intel Core i5-750 (4 cores). Raw processor speed is obviously important, but you pay quite a premium to get the very fastest chip. The i5-750 seems like a good balance between price and performance. Multiple cores are useful for running VMs and compiling (apparently Visual Studio 2005 requires a tweak to use multiple cores for compilation). Quiet fans would be nice. I’m not interested in overclocking as I worry about the effect this could have on reliability.

Networking

Gigabit Ethernet.

VDU, keyboard and mouse

I will re-use my existing monitor, keyboard and mouse.

Software

The less crapware pre-installed with the OS the better.

Warranty

The longer and more comprehensive the better.

Manufacturer

I have neither the time, the inclination nor the aptitude to build a PC myself. So I will be looking for a UK company that can build a PC close to the above spec. I had a terrible experience trying to buy a media PC from gamingpc-guys.co.uk earlier this year (I had to do a chargeback to get my money back when neither PC or refund had appeared after a month), so I certainly won’t be approaching them. Thankfully they seem to have gone out of business anyway. Given the problems I have had with the current Dell and the ludicrous cost of Dell replacement parts, I won’t be going for Dell again either. UK PC manufacturers that regularly do well in PC Pro tests include:

So I will be investigating how close a system they can provide me to the above spec and for what price. Interestingly all these custom PC companies seem to have products aimed very much at gamers, not developers. Given that there are a lot of developers in the UK that seems surprising. I guess most developers get their PC bought for them by IT departments and don’t have the luxury of a custom built PC. I think these companies are missing a trick by not having a PC aimed at developers amongst their base specs.

If you had roughly £1000/$1700 to spend on a development machine, what would you choose differently from the above and why?