I launched my product a year ago, but so far haven’t had much luck selling it. I desperately needed advice from a person that could take a look at my situation and help figure out what’s wrong and how to move on. Andy Brice has been through all this and knew exactly what I was struggling with.

Simon Strandgaard, www.GraphicDesignerToolbox.com

GraphicDesignerToolbox is a Mac OS X application for creating computer generated graphics. It allows users to snap together generative and filter blocks to create a vast range of different types of images, without any drawing or programming. It is an impressively slick and well engineered piece of software. But sales were unsatisfactory. I did some consulting for the author, Simon Strandgaard, focussed on improving the marketing and the user’s initial experience of the product. As a result he has made a lot of changes, including:

• Re-thought the product positioning, marketing message and target customer.
• Renamed the application to GraphicDesignerToolbox (from the less descriptive ToolboxApp).
• Moved the website from ToolboxApp.com to GraphicDesignerToolbox.com.
• Commissioned a new application icon.
• Completely rewritten the website.
• Improved the initial user experience with a quick tour and easy to load samples.
• Improved the product documentation.
• Changed the trial model.
• Increased the price.
• Released version 1.0.

You can see captures of old and new versions of the website below:

Old home page - click to enlarge

New home page - click to enlarge

It is has been very rewarding to see the product and marketing improve so much in just three months. Especially as someone else was doing all the hard work! I think the changes are a huge improvement all round and I wish Simon and GraphicDesignerToolbox every success. v1.0 was released today and Simon tells me he has sold as many licences today as in the previous 5 months.

If you have a Mac you can head over to GraphicDesignerToolbox.com and download the trial.