I finally released a paid version of Easy Data Transform today, for both Windows and Mac. I am very pleased with how it has turned out. Obviously it is only v1.0.0, so there is plenty of additional features I could add, including:

• Batch processing
• Support for JSON, XML, SQLite input/output
• More transforms
• A 64 bit version for Windows
• A Linux version

But I need to listen carefully to prospective customers to decide which additional features to prioritize in future releases. It might be something I haven’t even thought of.

But v1.0.0 already has a really useful core of features. And, if you aren’t embarrassed by v1.0, you didn’t release it early enough. That said, I haven’t cut corners on quality. It has proper documentation and has been through extended beta testing, dogfooding and several rounds of usability and third party testing.

The product has a fully-functional 7 (non-consecutive) day free trial. I think that is enough for prospective customers to decide if it does what they need. I also have a 60 day money-back guarantee.

I have decided to go with a subscription model: $99 / €90 / £75 + tax per person per year. Which covers up to 3 computers. At this price point I can afford some paid promotion and to provide a decent level of support. I am not offering a monthly subscription, as I don’t really want people who are going to pay for 1 month (to do their annual TPS reports) and then cancel.

Have you got some data you need to merge, clean, reformat or de-dupe? Give it a try. You can get a 25% discount if you buy a subscription by the 27th December 2019 using this link.