Category Archives: Easy Data Transform

The Hacker News effect – wide but not deep

I posted a “Show HN” link to Hacker News on Saturday about my new product, Easy Data Transform. For some hours, nothing happened. No upvotes, no comments. One of the moderators emailed me suggesting I add my own comment. I did that and it started to get some upvotes and other comments. On Sunday I made it onto the front page of Hacker News and stayed there most of the day. The traffic to my new easydatatransform.com website jumped from negligible to around 300 page views per hour. Cool!

hacker-news-effect1

In total I got 4,400 unique page views and the discussion generated some 59 comments (including replies by me). Among the predictable ‘why isn’t a web app?’ and ‘why isn’t it on Linux’ questions, there was some useful feedback. But I was quite surprised how little most visitors engaged beyond that:

Visits to the home page: 3,289

Visits to the download page: 192

Installs of the free beta: 20

Signups to the mailing list: 0

I was also surprised that over 70% of the hits were from mobile devices and tablets. I guess that might partly account for the low download rate (Easy Data Transform is only available on Windows and Mac).

hackernews-os

But the session duration histogram tells it’s own story.

hackernew-analytics.png

0-10 seconds. Ouch.

 

 

 

Easy Data Transform video

I am continuing to work on my new product, Easy Data Transform. I have thrown together a 3 minute video to give an idea of what it is capable of.

Easy Data Transform video

You can download Easy Data Transform for Windows or Mac here. The beta is completely free, but time-limited (I do plan to start charging at some point). Please try it and let me know what you think.

I don’t really enjoy doing screencasts or voiceovers. If you can recommend someone who does slick screencasts and voiceovers (or who can polish my amateur attempts), please feel free to give them a plug in the comments.