Tag Archives: trends

Mac OS X market share accelerates in 2008

2008 was a good year for Apple and Mac OS X. According to netapplications.com data (via sharewarepromotions blog) Mac OS X’s share of the OS market increased from 7.31% in Dec 2007 to 9.63% in Dec 2008. That is a 32% increase in market share during 2008, compared to a 22% increase during 2007.


Windows market share fell from 91.79% to 88.68% in the same time. While Mac OS X’s annual gains are impressive, it has a long way to go to catch Windows. 15 years if you project the 2008 gains forward.

macosx_vs_windows_market_share_2007_2008Of course, it is highly questionable to project 15 years from a single year of data, but it gives an idea how much work Apple still has to do.

I sell table planning software for Windows and Mac OS X. Mac visitors to my website have followed the general trend, up from 7.41% in 2007 to 8.5% in 2008 and accounting for around of 10% of visitors at the end of 2008.

macosx_visitor_percentage% Mac visitors to http://www.perfecttableplan.com

My data also shows that Mac users are twice as likely to purchase my software as Windows users (I have heard similar figures have reported by others). So Mac users currently account for 20% of my sales. I wouldn’t want to live off my Mac sales, but it is very useful additional income. Given the disparity in cost between Windows and Mac hardware it is hardly surprising that Mac users are more ready to reach for their credit card.

My software is built on top of the Qt cross-platform toolkit. The recent porting of Qt 4.5 to Cocoa gives me the opportunity to further improve PerfectTablePlan’s Mac look and feel and to release a 64 bit version. Hopefully this, coupled with increasing Mac market share, will further improve my Mac sales.

A beta of Windows 7 has just been released.  It will be interesting to see if it can repair some of the damage caused by Vista and slow the growth of Mac OS X. Personally, I doubt it – the Windows 7 feature list certainly doesn’t set my pulse racing.